Your work is already
world-class.
The world just
doesn't know it yet.
KAZE is already among Vietnam's top interior design studios. This proposal is about closing the gap between your actual capability and global perception — and converting that into the international projects you should be winning.
within Saigon studio market
This is a
perception problem.
Not a capability one.
KAZE's work holds up against any firm in Southeast Asia. But the way you're positioned — your website, your digital presence, your AI footprint — tells a different story. That gap is costing you real clients.
When a developer in Singapore, a hotel group in Bangkok, or an investor in Hong Kong wants an interior design partner for a significant project — they search. They ask ChatGPT. They look at firm websites. They form an opinion in under 60 seconds.
Right now, KAZE doesn't win that 60 seconds. Not because the work isn't good enough — it is. But because the platform you're presenting it on doesn't communicate it at the right level.
The firms you're competing with at the international level — LW Design Group, HBA, The Design Lab — don't win clients because they're more talented. They win because they've built the digital infrastructure that communicates scale, process, and authority. That's exactly what this engagement delivers.
KAZE is already in the top tier in Vietnam. This is the play that puts you on the global tier.
Three directions
for a global mark.
Your current visual identity positions KAZE as a local premium studio. A rebrand at this level should do one thing: signal authority at first glance, to anyone, anywhere. Three concepts to react to — each built on what KAZE means.
Three moods.
One premium signal.
Before a single screen is designed, we lock the mood. Each direction positions KAZE as premium — but from a different angle. The choice shapes everything from the website to the pitch deck to how you appear in Google Image search.
The Material Studio
Limestone cream, warm linen, natural stone tones. The site feels like walking into a beautifully curated design studio — tactile, material-forward, deeply considered. Makes KAZE feel like a partner who understands the physical language of space.
The Japanese Edit
Deep sumi ink, warm off-white, KAZE's Japanese etymology made visible. Quieter, more contemplative — the kind of restraint that communicates confidence at the highest level. Ideal if the primary audience is Japanese developers or luxury hospitality groups who value understatement.
The Global Firm
Deep architectural navy, precise white, and a touch of clay. Feels like HBA meets Gensler — corporate authority without coldness. The most "pitch deck" direction; signals scale and process, which is valuable when targeting large developer groups or international hotel chains.
The publications that
make global buyers trust you.
Credibility at the international level isn't built from the website alone — it's built from what others say about you. Over 12 months we'll earn KAZE placements, citations, and features across the publications that developers, hotel groups, and investors actually read.
These placements build the third-party citation layer that makes AI platforms recommend KAZE — and gives international clients the external validation they need before making a call.
We heard you
love blue.
Three brand directions above — then we built a fourth, just for you. We know blue is your design language. So we took KAZE's identity and translated it into your palette. Fifty shades explored. Fifteen shortlisted. Five selected for the brand. Here's what KAZE looks like in your colour.
Every palette lives or dies by one question: does it communicate what the brand actually is? For KAZE, deep blue does something the warmer directions can't — it signals scale, authority, and global reach the moment someone lands on the page. A developer in Singapore or a hotel group in Hong Kong has an immediate visual vocabulary for what a world-class design firm looks like. This is it. The warm gold accent keeps KAZE human and grounded — so the site feels authoritative without feeling cold.
Architecture
of experience.
We design spaces that define how people feel within them. Hospitality, residential, and commercial environments across Vietnam, Thailand, and Singapore.
Projects that define the brief.
The Grand Palace Hotel
Riverfront Penthouse
Apex Tower Headquarters
The new kaze.design,
homepage.
Direction shown: The Material Studio. An editorial hero that answers "Can you handle large, international work?" before the visitor asks. Case-study-first, sector-clear, authority-forward.
Architecture
of experience.
We design spaces that define how people feel within them. Hospitality, residential, and commercial environments across Vietnam, Thailand, and Singapore.
Projects that define the brief.
The Grand Palace Hotel
Riverfront Penthouse
Apex Tower Headquarters
We don't decorate.
We define.
Every project begins with a question: how should this space make people feel? The answer drives every material choice, every proportion, every detail.
Our process bridges Vietnamese craft sensibility with international design standards — giving clients the best of both worlds.
"Spaces that endure are those that serve the human in the space — not the trend of the year."
Fong — Creative Director, KAZEProjects told as stories,
not portfolio dumps.
The biggest gap between KAZE and global firms like HBA isn't the work — it's how the work is presented. Right now you have a gallery. We'll give you case studies. This is what changes a viewer's perception from "nice portfolio" to "I want to work with these people."
The Grand
Palace Hotel
The brief was to create an experience that felt unmistakably Vietnamese — without resorting to decoration. We worked with local artisans to develop bespoke surface treatments that reference lacquerware tradition through an entirely contemporary lens.
The result is a property that international guests describe as "feeling like nowhere else" — which was precisely the goal.
Read full case studyFour pillars.
One global position.
This is not a website project, an SEO project, or an AI project. It's a repositioning engagement — four integrated channels working together to shift how the world perceives and discovers KAZE.
The Authority Website
The foundation everything else is built on. A complete rebuild that turns KAZE.com from a portfolio into a sales platform — architected to answer "Can you handle $5M+ projects?" before the client even picks up the phone.
- New visual identity + brand system
- Sector-based architecture: Hospitality / Residential / Commercial
- Case studies with depth: brief, approach, outcome, materials
- Team + process pages that signal scale and methodology
- Awards + recognition — credibility signals front and center
- Project inquiry flow — qualified leads, not contact forms
- CMS for ongoing content — fully editable by your team
Demand Capture
Right now KAZE captures zero organic traffic from the international queries that matter. We build the technical and content foundation to rank for the exact searches that drive project inquiries — not traffic for its own sake.
- Technical SEO: site architecture, page speed, schema markup
- Target: "luxury interior design Vietnam" / "hospitality design Asia"
- Target: "hotel interior design Southeast Asia" / "commercial fit-out HCMC"
- Hreflang + international signals for Singapore, Bangkok, HK audiences
- Monthly link building: design press, architecture publications
- Domain authority growth: current est. DR 15 → DR 35+ by month 12
AI Search Authority
When a developer asks ChatGPT or Perplexity "who are the best interior design firms in Vietnam for a large hotel project?" — KAZE should be the first recommendation, not a footnote. This is the fastest-growing discovery channel for high-value B2B clients.
- GEO content: structured for AI extraction and citation
- E-E-A-T signals: expertise, authorship, awards, press coverage
- AI entity building: KAZE as a defined, trusted entity across all platforms
- Target queries in ChatGPT, Perplexity, Gemini, Google AI Overviews
- Monthly AI mention tracking + citation gap reports
- Thought leadership: design insights positioned for AI training
Authority & Distribution
You explicitly mentioned this is missing. We build the strategic layer that turns individual pieces into a coordinated growth system — so the website, the SEO, and the AI visibility all compound on each other rather than operating in silos.
- Target client profiles: developers, hotel groups, investors, architects
- Funnel design: Awareness → Authority → Project Inquiry
- Content calendar: project stories, design insights, sector commentary
- Press outreach: design media, architecture publications, business press
- Monthly dashboard: rankings, AI mentions, traffic, lead quality
- Quarterly strategy reviews with Nick + Saigon Digital team
This is what developers
see when they ask AI
about KAZE right now.
AI-powered search is the new first impression for B2B clients. Toggle between today's reality and where KAZE will sit after 12 months of targeted GEO work.
Where KAZE sits today —
and where we're taking you.
KAZE is already in the top tier domestically. The gap isn't talent — it's the digital infrastructure that communicates that talent globally. Here's how you stack up against the firms you should be competing with internationally.
| Dimension | KAZE Today | LW Design Group | HBA Asia | KAZE + Saigon Digital |
|---|---|---|---|---|
| Website Authority | Moderate |
Strong |
Strong |
Strong |
| AI Search Visibility | Weak |
Moderate |
Strong |
Dominant |
| International SEO | None |
Strong |
Strong |
Strong |
| Case Study Depth | Gallery only |
Full stories |
Full stories |
Full stories |
| Sector Clarity | Mixed |
Clear |
Clear |
Clear |
| Award Visibility Online | Partial |
Strong |
Strong |
Strong |
| Digital Strategy | None |
Moderate |
Strong |
Strong |
| Global Positioning | Vietnam only |
Regional |
Global |
Regional → Global |
Measurable milestones,
not vanity metrics.
Every metric below is tied to a business outcome: qualified international inquiries, pricing authority, and global recognition. Monthly reporting against each target, every month.
New KAZE Platform
New website, brand identity, and case study framework live. All sector pages, project stories, and inquiry flow launched.
WebOrganic Traffic Growth
Technical SEO foundation driving early lift — page speed, schema, site architecture, and on-page optimisation completed.
SEOPriority SEO Queries
"Luxury interior design Vietnam," "hospitality design Ho Chi Minh City," and 6 other priority queries ranking page 1.
SEOAI Citation — Vietnam
KAZE recommended (not just mentioned) in ChatGPT and Perplexity for "best interior design firm Vietnam" queries.
GEOInternational Inquiry
First qualified international project inquiry from organic or AI-driven discovery — developer group, hotel brand, or investor.
GoalDomain Authority
Domain Rating growth of 15+ points through quality link building — design press, architecture publications, business media.
SEOAI Platforms Citing KAZE
ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude all recommending KAZE for international hospitality queries.
GEOSEA Hospitality Design
"Hospitality design Southeast Asia" and "hotel interior design Asia" — competing directly with regional firms, not just local.
SEOInternational Traffic
Traffic from Singapore, Thailand, Hong Kong, and other target markets — measured by Google Analytics geographic data.
ReachTwelve months,
four phases.
Each phase builds on the last. The website launches first — so SEO and AI work has an authoritative platform to point to. By month 12, all four channels are compounding.
Discovery & Brand
- Brand strategy workshops
- Competitor + AI audit
- Logo direction locked
- Visual direction locked
- Content & IA architecture
- SEO keyword strategy
Platform Build
- Website design: all pages
- Case study framework
- CMS build + training
- Schema + technical SEO
- Project inquiry flow
- Launch + indexation
SEO & Content
- Monthly content publishing
- Link building campaigns
- International SEO signals
- GEO content for AI
- Design press outreach
- Monthly KPI reporting
Global Authority
- AI citation expansion
- Regional SEO targeting
- Thought leadership series
- Award submission strategy
- International PR push
- Quarterly strategy reviews
Here's exactly what
happens in month one.
The biggest question after signing is always "what now?" Here's week by week. No ramp-up lag, no waiting — we move from day one. By the time month one closes, KAZE has a locked brand direction, a live SEO baseline, and design in progress.
Discovery & Audit
- Kickoff call — goals, timeline, contacts
- Full AI visibility audit (ChatGPT, Perplexity, Gemini, Google AI)
- Technical SEO audit of current site
- Competitor benchmark across 8 dimensions
- Keyword research — international priority list
- Brand assets review + content inventory
Brand Direction
- 3 logo concepts presented (+ blue direction)
- 3 visual mood boards for review
- Colour palette options shortlisted
- Typography pairing recommendations
- Feedback session — direction locked
- Content brief issued for case studies
Design Begins
- Homepage wireframe presented
- Site architecture finalised
- Case study template design
- Sector page structure agreed
- SEO on-page work begins on current site
- Schema markup implementation starts
First KPI Report
- Homepage visual design (desktop + mobile)
- Design system in Figma — typography, components
- First monthly KPI dashboard sent
- AI citation baseline documented
- First content piece published (GEO-optimised)
- Check-in call — month 1 review
Two components.
One strategic outcome.
The web build is a one-time project fee. The monthly retainer covers SEO, GEO, AI search, content, and strategy — everything needed to turn the new platform into an international lead machine over 12 months.
The New KAZE Platform
Complete design, build, and brand identity. Delivered in months 1–3.
What's included
- Brand identity + 3 logo concepts Final files + brand guidelines
- Visual direction + design system Figma library
- Homepage, sector pages, project pages Desktop + mobile
- Case study framework + templates Fully editable CMS
- Project inquiry + contact flows Lead capture + brief form
- Technical SEO foundation Schema, speed, architecture
- Team training + handover Recorded sessions
Digital Authority Retainer
SEO, GEO, AI search, content, and strategy. Minimum 12 months.
What's included
- Monthly SEO: on-page + link building Keyword tracking + reporting
- GEO / AI search visibility Citation building across all platforms
- Content strategy + publishing 2–3 pieces per month
- Design press + PR outreach 3rd-party authority signals
- Monthly KPI dashboard Rankings, AI mentions, traffic, leads
- Quarterly strategy sessions Live with Nick + team
Total Year 1 Investment
Web build (one-time) + 12 months of Digital Authority Retainer. Everything needed to move from local premium to global authority — platform, search, AI, content, and strategy included.
Saigon Digital have been fantastic throughout the entire website development process. They have been incredibly responsive, professional, and creative. The final product exceeded our expectations.Harry PeisachCEO · Ski.com
Let's make KAZE the
global name it should be.
You've built the work. Now let's build the platform that shows the world exactly what KAZE is capable of.
Start the Conversation →